IXI Corporation

Description

IXI Corporation offers customer targeting, segmentation, and market tracking solutions and services for financial services and consumer marketing firms in the United States of America. Its solutions and services include customer targeting and scoring, customer segmentation, market trackingsize and share, consultative solutions, custom analytics, data and integration services, online targeting, small business targeting, and client decision platforms; and economic insights, which include economic analysis, forecasting, and predictive analytics. The company also provides services in the areas of marketing optimization, market-level analytics, and practice and performance management. In addition, it offers AudienceIntel, an online advertising measurement tool that enables advertisers to evaluate who is actually viewing and responding to their ads. The company enables marketing, sales, and risk management executives to differentiate and target consumer households based on the Wallet of America foundation, including measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market; and financial services and consumer marketing firms to gain insights about the financial and economic positions of the U.S. consumers and investors. It serves financial services, such as banking, brokerage, credit card, credit union, insurance, life and annuity, mortgage, mutual funds, and student lending; and diversified markets, which include auto, healthcare, retail and consumer goods, travel and leisure, entertainment, voice, and video and data. IXI Corporation was formerly known as Information Exchange, Incorporated and changed its name to IXI Corporation in September 1996. The company was founded in 1993 and is headquartered in McLean, Virginia. As of October 27, 2009, IXI Corporation operates as a subsidiary of Equifax Inc.

Tags:

Banking, Banking Insurance, Corporate and Investment Banking Services, Investment Banking and Financial Services Company, Mergers and Acquisitions, Banking and Investment Management Services, Banking Markets, Personal Loans