Description
Frank N. Magid Associates, Inc. operates as a research-based strategic consulting company. It identifies opportunities or problems, establishes strategic frameworks, applies market knowledge, conducts consumer research, and develops new strategies. The company also specializes in advertising, brand strategy, business model enhancement, business-to-business, communication consultation, and investment advisory services; corporate, product, and organizational development services; and customer, digital, generational, international, media, programming, communication, and marketing strategies. The company deploys various tools, such as qualitative research, quantitative research, and strategic consulting; and Content Performance Index, a software solution that distills various stories from news sources into a story tracking index in order to select, manage, and prioritize content delivery. It serves agencies, cable and broadcast networks, cable and satellite distribution, clean technology/green technology, consumer electronics, consumer packaged goods, education, energy and utilities, financial services, games, healthcare and pharmaceuticals, local television stations, movies, non-profit, publishing, retail, sports, television production, travel and transportation, Web, and wireless agencies. The company was founded in 1957 and is based in Marion, Iowa.
Corporate Address
One Research Center Marion, IA52302 United States of America
United States of America
319-377-7345
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